IMPLEMENTATION is the carrying out, execution, or practice of a plan, a method, or any design or project for doing something. As such, implementation is the action that must follow any preliminary thinking in order for something to actually happen.
In the everyday life, we assist at too many presentations of “good” ideas that never reach the market? Why?
There is a famous old saying that tells “ It’s easier SAID than DONE”!! and this is in my opinion where the problem is.
The companies are generally organized to manage the existing , in particulary through the use of “incremental improvements “ activities (call it INNOVATION in my opinion is too much !!) , but they go easily in trouble when it’s necessary to develop a “complete” new product/solution from scratch.
In the packaging field, the “Innovation process” is even more difficult and complicated to manage (there are too many variables to keep into consideration) , in particulary when there is to develop a really “breakthrough” innovation, mainly because the IMPLEMENTATION know-how necessary is spread inside the whole organization and nobody will aim to take the lead (and the related problems!).
In addition , it’s generally very difficult to find out a “DEVELOPMENT MANAGER” who has the power, the skills and above all the resources to manage the “innovation process” from the idea to the final output: the skills and the knowledges necessary are so many that the “Venture” is generally destined to fail.
So how a company can do it in a reasonable way, controlling the risks ?
Through OUTSOURCING, making use of a specialized “Implementation” partner, ( I prefer to use the definition of “NURSERY PARTNER” ), which can act day by day and step by step under the full company name and control.
Case example:
Assuming that a company is willing to introduce a “New Pouch” for a kids beverage (with a shape similar to the sketches you find below) without having the appropriate in-house know-how, in a reasonable time with limited financial resources, how they can do it?
The first issue to be answered is: can we make it? If the answer is yes, which are the suitable material/machinery/process to use?
[ add comment ] ( 24 views ) | permalink |
( 3.1 / 1926 )By Giulio Ghisolfi - Idealpack
It is often said on the market "What's new?"
Everyone is looking and aiming for "new solutions" to launch innovative, unique, personalized products but because it is more and more difficult to find them , it's preferred stay with the existing.
However the reality is different and in the world there are launched each year dozens of excellent new "brilliant" solutions , but due to the fact that they are difficult to be understood and to be communicated via the traditional media (paper press in particulary), unlikely they don't arrive on the table of potential users and consumers.
The aim of this editorial is therefore to extrapolate the latest novelties and broaden their plus and their minus, giving to the curious audience ideas and advices for a potential "alternative" or more valuable usage.
INNOVATION does not just mean exclusively develop a completely new product from scratch, but more and more often means knowing how to use in a different and original way materials, technologies that already exist and that can respond in a practical and concrete way to the more sophisticated needs coming from the end-users market.
1- When the Package became a Product : the DISPOSABLE LIPSTICK!!!
When I saw for the first time this new product on the market few years ago, I said "what a really brilliant idea"!
I quickly matched this solution to
- practicalness : you can easly change the color of lipstick "more times a day", takes up very little space in your bag, it does not deteriorate with the heat!
- originality (it's cool!) : you can try new colors and you can lend to your friend;
- it's convenience : the tube lipsticks are generally expensive for the young generation just for few uses!
I have immediately tested the solution with potential users and I found out that even if initially they were primarily oriented to skepticism on the result (they thoguht it could smear or it could not match the type of lips) they said that it's a good idea in particulary for the girls .
At the end , I can say that the final assessment was generally more positive than expected!!!
My big surprise is that so far this clever idea is still not widely used and not available on the market? Why?
We see the positive side:
- it's a disposable mono use and hygenic
- Practical, each lipstick card is well protected
- Easy to use (you have to take out the protective film , ply it and and press your lips for a moment (see the following instructions)
- Easily to carry (it can be also promoted in magazines for example)
- Very Convenient
Everybody can think of lipstick as traditional "Icona", but why not make use of this "very smart" solution for any other purposes / uses like for example in the MEDICAL area for curing Herpes, for protecting the lips from the sun, for recreational purposes (ex.children...)?
2- The “Tasty” Straw
The straw has been always used as a “fun” tool to facilitate kid’s drinking.
Easy and intuitive to use, it has always had a great success and it has improved a lot the package usage, in particulary when the pack doesn’t have an easy open and reclosable feature.
There are on the market a wide range of straws , from the U shape to the periscope one , with the spoon and just recently it has been launched the straw that change the drink’s taste.
Now these straws has been even filled with probiotics in biosphere.
See a product with containing these kind of straw!
[ add comment ] ( 26 views ) | permalink |
( 3 / 1915 )
According to the chartered psychologist Ben Williams, the recent nostalgia brand boom is symptomatic of a society caught beteween a recession and a rapid rate of technological change.
"When times are good and life is easy, there is less nostalgia around, and when times are getting hard, people look back at the good old days. At the same time , the rate of changes is becoming too fast for many people. People find change exciting but also worrying. So thing that have been around for a while, or they remember from childwood , have an air or reability that helps them cope".
Retro Packaging is a perfect way to capture this willing of return to the past, to traditional colors , shapes making use of “natural” material like GLASS, PAPER and METAL.
It’s also called “Nostalgia design” and it helps to re-establish a relationship with “familiar” things and objectives used long time ago.
The “Retro packaging” mainly attracts adult and helps them to remind of their own past, where everything seemed to be more natural, hand-made and more tasty.
The materials used for packing deliver to the final product a “green-sounding” imagine and are generally easier to be recognised and to be collected.
Here some good examples of product which has made use of it!
JUST RELEASED......
[ add comment ] ( 43 views ) | permalink | related link |
( 3 / 1995 )
UNIVERSAL DESIGN refers to the design of products, elements, packaging and spaces that can be used with equal effectiveness by anyone, from the elderly or physically-challenged to children or pregnant women, irrespective of the user's abilities or degree of dexterity.
Braille LabelSpecifically, a product package is analysed and examined at each stage of the product cycle, both from the standpoint of its physical characteristics and in terms of its psychological and sensory appeal.
The lesson of UNIVERSAL PACKAGING DESIGN for converter is, stop thinking about ways to packed products and start to think differently in terms of who will be opening your container and how you can make it easier for them to get the most value out of it.
Added value is the heart of UNIVERSAL PACKAGING DESIGN and it's key to the converter's ability to meet the growing needs of the aging consumer base who is going to pay for it (see for example the impressive success of the DUTCH BOY container which has facilitated the DIY paiting!!!!!)
Key Elements to keep into consideration should be:
1. Equitable use - the deisgn must be useful and marketable to people with diverse abilities
2. Flexibility in use - The design accomodates a wide range of individual preferences and abilities.
3. Simple and intuitive use - Use of the design is easy to read, to understand , regardless of the user's experience, habits, knowledge, language skills or corrent concentration level.
4. Perceptible information - The design communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities.
5. Tolerance for error - The deisgn minimizes hazards and the adverse consequences of accidental or unintended actions.
6. Low physical effort - The design can be used efficiently and with a minimum of fatigue.
7. Size and space for approach and use - Appropriate size and space is provided for approach, reach, manipulation and use regardless of user's age, body size, posture or mobility.
Here will follow a good solution which has facilitated a lot the can opening!!!!
Easy Peel
[ add comment ] ( 87 views ) | permalink |
( 3.1 / 1778 )ASEPTIC PACKAGING has been with us now for more than 45 years, and for much of that time the benefits of the technology were only really available to dairy and juice processors. But that didn’t stop the Institute of Food Technologists voting it “the most significant food science innovation of the last 50 years”, back in 1989. Since then, steady development has opened up more and more applications for aseptic packaging technology and a diverse group of manufacturers is now exploiting its advantages and try to develop innovate "breakthrough" solutions. The latest innovations seem set to take the technology still further into new markets. Throw in some strong green credentials and a rosy future for aseptic packaging looks assured.
The term ASEPTIC PACKAGING essentially means filling pre-sterilised packaging with pre-sterilised product in a hygienic environment. That doesn’t sound terribly exciting at first hearing, but turning that concept into reliable technology has had profound consequences for the food and drinks industries. ASEPTIC PACKAGING offers the possibility of presenting highly perishable food in a convenient form that remains in good condition for at least six months without refrigeration. Of course, traditional canning technology can do that too, and using a much simpler procedure. So what is so special about aseptic packaging?
The key feature of ASEPTIC PACKAGING is that the sterilisation of the product and the packaging are separate processes. This means that the sterilisation of the product can be optimised to protect its taste, colour and nutritional content, usually by heating rapidly in a heat exchanger, or by direct steam injection, to high temperatures (140 - 150 oC) for just a few seconds. This produces a safe heat process, but has a much less detrimental effect on the quality of the product. This gives aseptic packaging the potential to make a whole new range of foods available in a shelf-stable and convenient format.
That was exactly what Sweden’s TETRA PAK Company recognised when it launched the world’s first aseptic food package in 1961 and it's still the biggest market success today with more than 20 bio € turnover every year!
Here some innovative ASEPTIC FLEXIBLE PACKAGING solutions recently launched on the market which seems to cover well existing consumers needs.
www.ecolean.com
http://www.dairystix.com/
Read More...[ add comment ] ( 188 views ) | permalink |
( 2.8 / 1986 )
Calendar