It is often said on the market "What's new?"
Everyone is looking and aiming for "new solutions" to launch innovative, unique, personalized products but because it is more and more difficult to find them , it's preferred stay with the existing.
However the reality is different and in the world there are launched each year dozens of excellent new "brilliant" solutions , but due to the fact that they are difficult to be understood and to be communicated via the traditional media (paper press in particulary), unlikely they don't arrive on the table of potential users and consumers.
The aim of this editorial is therefore to extrapolate the latest novelties and broaden their plus and their minus, giving to the curious audience ideas and advices for a potential "alternative" or more valuable usage.
INNOVATION does not just mean exclusively develop a completely new product from scratch, but more and more often means knowing how to use in a different and original way materials, technologies that already exist and that can respond in a practical and concrete way to the more sophisticated needs coming from the end-users market.
1- When the Package became a Product : the DISPOSABLE LIPSTICK!!!
When I saw for the first time this new product on the market few years ago, I said "what a really brilliant idea"!
I quickly matched this solution to
- practicalness : you can easly change the color of lipstick "more times a day", takes up very little space in your bag, it does not deteriorate with the heat!
- originality (it's cool!) : you can try new colors and you can lend to your friend;
- it's convenience : the tube lipsticks are generally expensive for the young generation just for few uses!
I have immediately tested the solution with potential users and I found out that even if initially they were primarily oriented to skepticism on the result (they thoguht it could smear or it could not match the type of lips) they said that it's a good idea in particulary for the girls .
At the end , I can say that the final assessment was generally more positive than expected!!!
My big surprise is that so far this clever idea is still not widely used and not available on the market? Why?
We see the positive side:
- it's a disposable mono use and hygenic
- Practical, each lipstick card is well protected
- Easy to use (you have to take out the protective film , ply it and and press your lips for a moment (see the following instructions)
- Easily to carry (it can be also promoted in magazines for example)
- Very Convenient
Everybody can think of lipstick as traditional "Icona", but why not make use of this "very smart" solution for any other purposes / uses like for example in the MEDICAL area for curing Herpes, for protecting the lips from the sun, for recreational purposes (ex.children...)?
2- The “Tasty” Straw
The straw has been always used as a “fun” tool to facilitate kid’s drinking.
Easy and intuitive to use, it has always had a great success and it has improved a lot the package usage, in particulary when the pack doesn’t have an easy open and reclosable feature.
There are on the market a wide range of straws , from the U shape to the periscope one , with the spoon and just recently it has been launched the straw that change the drink’s taste.
Now these straws has been even filled with probiotics in biosphere.
See a product with containing these kind of straw!
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