IMPLEMENTATION is the carrying out, execution, or practice of a plan, a method, or any design or project for doing something. As such, implementation is the action that must follow any preliminary thinking in order for something to actually happen.
In the everyday life, we assist at too many presentations of “good” ideas that never reach the market? Why?
There is a famous old saying that tells “ It’s easier SAID than DONE”!! and this is in my opinion where the problem is.
The companies are generally organized to manage the existing , in particulary through the use of “incremental improvements “ activities (call it INNOVATION in my opinion is too much !!) , but they go easily in trouble when it’s necessary to develop a “complete” new product/solution from scratch.
In the packaging field, the “Innovation process” is even more difficult and complicated to manage (there are too many variables to keep into consideration) , in particulary when there is to develop a really “breakthrough” innovation, mainly because the IMPLEMENTATION know-how necessary is spread inside the whole organization and nobody will aim to take the lead (and the related problems!).
In addition , it’s generally very difficult to find out a “DEVELOPMENT MANAGER” who has the power, the skills and above all the resources to manage the “innovation process” from the idea to the final output: the skills and the knowledges necessary are so many that the “Venture” is generally destined to fail.
So how a company can do it in a reasonable way, controlling the risks ?
Through OUTSOURCING, making use of a specialized “Implementation” partner, ( I prefer to use the definition of “NURSERY PARTNER” ), which can act day by day and step by step under the full company name and control.
Case example:
Assuming that a company is willing to introduce a “New Pouch” for a kids beverage (with a shape similar to the sketches you find below) without having the appropriate in-house know-how, in a reasonable time with limited financial resources, how they can do it?
The first issue to be answered is: can we make it? If the answer is yes, which are the suitable material/machinery/process to use?
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( 3.1 / 1933 )
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