It is often said on the market "What's new?"
Everyone is looking and aiming for "new solutions" to launch innovative, unique, personalized products but because it is more and more difficult to find them , it's preferred stay with the existing.
However the reality is different and in the world there are launched each year dozens of excellent new "brilliant" solutions , but due to the fact that they are difficult to be understood and to be communicated via the traditional media (paper press in particulary), unlikely they don't arrive on the table of potential users and consumers.
The aim of this editorial is therefore to extrapolate the latest novelties and broaden their plus and their minus, giving to the curious audience ideas and advices for a potential "alternative" or more valuable usage.
INNOVATION does not just mean exclusively develop a completely new product from scratch, but more and more often means knowing how to use in a different and original way materials, technologies that already exist and that can respond in a practical and concrete way to the more sophisticated needs coming from the end-users market.
1- When the Package became a Product : the DISPOSABLE LIPSTICK!!!
When I saw for the first time this new product on the market few years ago, I said "what a really brilliant idea"!
I quickly matched this solution to
- practicalness : you can easly change the color of lipstick "more times a day", takes up very little space in your bag, it does not deteriorate with the heat!
- originality (it's cool!) : you can try new colors and you can lend to your friend;
- it's convenience : the tube lipsticks are generally expensive for the young generation just for few uses!
I have immediately tested the solution with potential users and I found out that even if initially they were primarily oriented to skepticism on the result (they thoguht it could smear or it could not match the type of lips) they said that it's a good idea in particulary for the girls .
At the end , I can say that the final assessment was generally more positive than expected!!!
My big surprise is that so far this clever idea is still not widely used and not available on the market? Why?
We see the positive side:
- it's a disposable mono use and hygenic
- Practical, each lipstick card is well protected
- Easy to use (you have to take out the protective film , ply it and and press your lips for a moment (see the following instructions)
- Easily to carry (it can be also promoted in magazines for example)
- Very Convenient
Everybody can think of lipstick as traditional "Icona", but why not make use of this "very smart" solution for any other purposes / uses like for example in the MEDICAL area for curing Herpes, for protecting the lips from the sun, for recreational purposes (ex.children...)?
2- The “Tasty” Straw
The straw has been always used as a “fun” tool to facilitate kid’s drinking.
Easy and intuitive to use, it has always had a great success and it has improved a lot the package usage, in particulary when the pack doesn’t have an easy open and reclosable feature.
There are on the market a wide range of straws , from the U shape to the periscope one , with the spoon and just recently it has been launched the straw that change the drink’s taste.
Now these straws has been even filled with probiotics in biosphere.
See a product with containing these kind of straw!
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( 3 / 1915 )After the last success of the TWILIGHT saga, a new "energy drink" has been launched on the market inspirated by this new trend.
Well, for those consumers who want to fully embrace the vampire ethos without having to go to all the bother to find victims and bite their necks (and all the rest), there is apparently an option. A small company in the U.S. has introduced an energy drink that the company says not only looks like blood but also has the consistency and nutritional makeup of blood. The drink does not, however, taste like blood—more like fruit punch, actually.
Harcos Laboratories’ Blood Energy Potion completes the entire picture of living the vampire lifestyle with the product package. The flexible pouch holds 3.4 oz. of energy drink, capped with twist-off closure. Usually, pouches of this sort have a flat bottom so that they can easily stand. Not this one. The Blood Energy Potion package is intended to be merchandised closure down, to remind one of a blood transfusion pouch or intravenous drip bag.
A hole in the pouch base—the top in this case—allows for pegboard display. And to help reinforce the point of the product, the display case for the drinks also has the pouches in the spout-down position, making them look a bit like they have been lifted from the local blood bank. A female vampire illustration graces the display, which features the benefit statements of “For Humans or Vampires” and “similar nutrients to real blood.”
This particular product illustrates quite well how a hot trend and an interesting formulation can be elevated to another level via smart packaging. In this case, clever and funny elements play on the current fascination with all things vampire.
Putting this energy drink in a standard bottle would greatly lessen the impact and the appeal. Normally with a novelty package such as this, the downside would be that the trend will eventually fade, making the product obsolete. However, the Blood Energy Potion is in a category that seems to be defined by relatively quick in-and-out products and shorter-term products that have a strong sense of fun.
Source : Package Design
You can buy it directly from http://shop.harcoslabs.com/all-products/
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( 3 / 1967 )
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( 3 / 1931 )
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