Recovery-related messaging and its associated iconography on packaging, such as "please recycle" and "100% recyclable," give the erroneous impression that a package can be recycled everywhere.
The Packaging Recovery Label System was initiated by GreenBlue's Sustainable Packaging Coalition to address these issues, and to:
* Reduce confusion by creating a clear, well-understood, and harmonized label that enables industry to convey to consumers how to recycle a package after its use.
* Improve the reliability, completeness, and transparency of recyclability claims through a nationally relevant data set on access to recycling for all packaging materials and forms.
* Provide incentive for industry to participate in a pre-competitive labeling initiative that follows FTC Green Guides.
We have soft launched the Label System! This includes:
* On-package labeling.
* Consumer and other stakeholder education via the How2recycle.info website, to include a consumer survey.
* Education and feedback via select municipalities, recyclers, and brand owners.
* Evaluation of the business model.
See a new Label Designs proposal (NOT for download or use without permission):
The Key Components of the Project are:
* A label design for on-package recyclability labeling by component.
* A "Store Drop-off" label for plastic bags and films collected at retail.
* A data collection effort to consolidate “reach”—community access to recycling--data and related information.
* A how2recycle.info reference website with tools on how to Check Locally.
The Labeling Project Has Included the Following Work:
* Research into the regulatory framework regarding on-package labeling for recovery and recycling.
* Inventory of global recovery examples and material-related labeling.
* Inventory of data related to reach—the percentage of the population having access to recycling certain materials and package formats.
* Stakeholder engagement (e.g. consumers, other NGOs, Federal, state and local government, recyclers, material trade organizations).
* Consumer feedback qualitative and quantitative testing on label designs, to include iconography and language.
For further information visit http://www.how2recycle.info/
[ add comment ] ( 55 views ) | permalink |
( 3 / 2362 )
Calendar