Well, for those consumers who want to fully embrace the vampire ethos without having to go to all the bother to find victims and bite their necks (and all the rest), there is apparently an option. A small company in the U.S. has introduced an energy drink that the company says not only looks like blood but also has the consistency and nutritional makeup of blood. The drink does not, however, taste like blood—more like fruit punch, actually.
Harcos Laboratories’ Blood Energy Potion completes the entire picture of living the vampire lifestyle with the product package. The flexible pouch holds 3.4 oz. of energy drink, capped with twist-off closure. Usually, pouches of this sort have a flat bottom so that they can easily stand. Not this one. The Blood Energy Potion package is intended to be merchandised closure down, to remind one of a blood transfusion pouch or intravenous drip bag.
A hole in the pouch base—the top in this case—allows for pegboard display. And to help reinforce the point of the product, the display case for the drinks also has the pouches in the spout-down position, making them look a bit like they have been lifted from the local blood bank. A female vampire illustration graces the display, which features the benefit statements of “For Humans or Vampires” and “similar nutrients to real blood.”
This particular product illustrates quite well how a hot trend and an interesting formulation can be elevated to another level via smart packaging. In this case, clever and funny elements play on the current fascination with all things vampire.
Putting this energy drink in a standard bottle would greatly lessen the impact and the appeal. Normally with a novelty package such as this, the downside would be that the trend will eventually fade, making the product obsolete. However, the Blood Energy Potion is in a category that seems to be defined by relatively quick in-and-out products and shorter-term products that have a strong sense of fun.
Source : Package Design
You can buy it directly from http://shop.harcoslabs.com/all-products/
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