Well, for those consumers who want to fully embrace the vampire ethos without having to go to all the bother to find victims and bite their necks (and all the rest), there is apparently an option. A small company in the U.S. has introduced an energy drink that the company says not only looks like blood but also has the consistency and nutritional makeup of blood. The drink does not, however, taste like blood—more like fruit punch, actually.
Harcos Laboratories’ Blood Energy Potion completes the entire picture of living the vampire lifestyle with the product package. The flexible pouch holds 3.4 oz. of energy drink, capped with twist-off closure. Usually, pouches of this sort have a flat bottom so that they can easily stand. Not this one. The Blood Energy Potion package is intended to be merchandised closure down, to remind one of a blood transfusion pouch or intravenous drip bag.
A hole in the pouch base—the top in this case—allows for pegboard display. And to help reinforce the point of the product, the display case for the drinks also has the pouches in the spout-down position, making them look a bit like they have been lifted from the local blood bank. A female vampire illustration graces the display, which features the benefit statements of “For Humans or Vampires” and “similar nutrients to real blood.”
This particular product illustrates quite well how a hot trend and an interesting formulation can be elevated to another level via smart packaging. In this case, clever and funny elements play on the current fascination with all things vampire.
Putting this energy drink in a standard bottle would greatly lessen the impact and the appeal. Normally with a novelty package such as this, the downside would be that the trend will eventually fade, making the product obsolete. However, the Blood Energy Potion is in a category that seems to be defined by relatively quick in-and-out products and shorter-term products that have a strong sense of fun.
Source : Package Design
You can buy it directly from http://shop.harcoslabs.com/all-products/
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( 3 / 1967 )
Statistics report that ONLY less than 8% of the "NEW" (which doesn't mean INNOVATIVE) products launched every year on the market survive!
The other are DISCONTINUED....
From my point of view , there is a too limited analysis on this key matter and above all no studies of the main reasons of their failures!
Many successfull enterpreneurs said that the SUCCESS come out from the mistakes done, but this advice doesn't look like kept into consideration very much by the companies.
Here you will find few examples of DISCONTINUED PRODUCTS I have found out on the web, which in my opinion are not at all worse than other still present on the market!
WOULD YOU HAVE ONE TO SUGGEST ?
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( 3 / 1956 )METHOD company has reinvented successfully the Detergent business through new packaging designs!!!
Now METHOD focused more on consumer needs: with its new high concentrated laundry detergent pump bottle is a good example where product and package address clear consumer pain points thorugh use of a smart structure a simple graphic cue that avoid making unsubstantiated claims. (Source: Shelf-Impact)
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( 3.1 / 1919 )The magazine BRANDPACKAGING in its last edition of September has selected the 10 BEST INNOVATIVE PACKS of the last decade that offer good solutions to everyday universal problems which are:
- MILLER LIGHT - THE PET BOTTLE
- STARKIST - THE EASY OPEN TEAR POUCH
- CAMPBELLS- THE EASY OPEN SOUP CAN
- COCA COLA - THE FRIDGE PACK
- HEINZ - THE UPSIDE DOWN KETCHUP
- DUTCH BOY - THE PLASTIC CONTAINER FOR PAINTING
- BAG IN BOX FOR WINE
- METHOD - THE LIGHTWEIGHT LAUNDRY
- TARGET PHARMACY - THE CLEAR RX BOTTLE
- BIRD EYES STEAMFRESH - STEAM IN-THE-BAG VEGETABLES
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( 2.9 / 1758 )Smart Packaging (or Intelligent Packaging) is used to described interactive devices solutions that can indicate/notify to the consumer information about the functions and the properties of the packaged product and if it’s impaired.
These type of devices can be divided in three groups:
- The external indicators which are attached outside the package and generally include time-temperature and physical shock indicators.
- The internal indicators which are placed inside the package or attached to the lid, which indicate oxygen leak , carbon dioxide and microbial presence.
- The information indicators which interact with the consumer and provide
information of the product (ingredients and expiry date) and of its usage;product traceability, anti-counterfeiting and tamperproof can also be included in this category.
Here is published a very interesting Internal label indicator which shows the shelf-life of a pear!
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( 3 / 2057 )
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