Aside from Market side, there are some Macro Trends that are affecting the Packaging Industry worldwide:
- URBANIZATION : The move to cities along with greater disposable income derived from higher-paying jobs creates more demand for packaged goods.
- CONVENIENCE : with busy, working parent house -holds, ready-to-eat foods re replacing some cooked from scratch meals. This factor is also creating a need for smaller pack sizes for foods that can be eaten on-the-go, in the office, or after-school, with minimal preparation. Multipacks are proliferating along with single-serve sizes as consumers seek convenience and fewer shopping trips.
- HEALTH & WELLNESS : Greater consumer awareness of food ingredients is prompting packaged food makers to create new “healthy” products, or extend their offerings with products that contain more protein, or less fat , or no GMOs
- SUSTAINABILITY : Along with health and wellness, consumers are looking for packaging that leaves a lesser footprint on the environment. Packagers are working on inventing lighter weight bottles and containers that take less energy to produce and transport, as well as substitutes for petroleum-based plastic. This trend has also given the flexible packaging industry a boost, as pouches, which can be easily shipped, displace rigid bottles and cans. However recyclability is a big issue, as they usually end up in the landfill, because their complex material mean they cannot be reused.
- BRANDING : Packaged Goos makers are turning to the packaging industry to help them differentiate their products in a highly competitive market-place via shelf appeal, visibility and personalization. This creates opportunity for the packaging industry to create more innovative packs and the opportunity for converters and label makers.
- COST- REDUCTION : As brand owners seek to pare down costs, they have turned to cheaper materials such as plastics; North America faces intense competition from China, for instance, with cheap pouch roll stock imports. There is increasing focus on achieving higher performance at a similar or lower cost while using fewer material, resources and energy- which can lead to technological breakthroughs. In the packaging industry, mergers and acquisitions are on the rise as companies face intense pressure on margins.
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