Statistics report that ONLY less than 8% of the "NEW" (which doesn't mean INNOVATIVE) products launched every year on the market survive!
The other are DISCONTINUED....
From my point of view , there is a too limited analysis on this key matter and above all no studies of the main reasons of their failures!
Many successfull enterpreneurs said that the SUCCESS come out from the mistakes done, but this advice doesn't look like kept into consideration very much by the companies.
Here you will find few examples of DISCONTINUED PRODUCTS I have found out on the web, which in my opinion are not at all worse than other still present on the market!
WOULD YOU HAVE ONE TO SUGGEST ?
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( 3 / 1975 )METHOD company has reinvented successfully the Detergent business through new packaging designs!!!
Now METHOD focused more on consumer needs: with its new high concentrated laundry detergent pump bottle is a good example where product and package address clear consumer pain points thorugh use of a smart structure a simple graphic cue that avoid making unsubstantiated claims. (Source: Shelf-Impact)
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( 3.1 / 1935 )The magazine BRANDPACKAGING in its last edition of September has selected the 10 BEST INNOVATIVE PACKS of the last decade that offer good solutions to everyday universal problems which are:
- MILLER LIGHT - THE PET BOTTLE
- STARKIST - THE EASY OPEN TEAR POUCH
- CAMPBELLS- THE EASY OPEN SOUP CAN
- COCA COLA - THE FRIDGE PACK
- HEINZ - THE UPSIDE DOWN KETCHUP
- DUTCH BOY - THE PLASTIC CONTAINER FOR PAINTING
- BAG IN BOX FOR WINE
- METHOD - THE LIGHTWEIGHT LAUNDRY
- TARGET PHARMACY - THE CLEAR RX BOTTLE
- BIRD EYES STEAMFRESH - STEAM IN-THE-BAG VEGETABLES
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( 2.9 / 1771 )Smart Packaging (or Intelligent Packaging) is used to described interactive devices solutions that can indicate/notify to the consumer information about the functions and the properties of the packaged product and if it’s impaired.
These type of devices can be divided in three groups:
- The external indicators which are attached outside the package and generally include time-temperature and physical shock indicators.
- The internal indicators which are placed inside the package or attached to the lid, which indicate oxygen leak , carbon dioxide and microbial presence.
- The information indicators which interact with the consumer and provide
information of the product (ingredients and expiry date) and of its usage;product traceability, anti-counterfeiting and tamperproof can also be included in this category.
Here is published a very interesting Internal label indicator which shows the shelf-life of a pear!
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( 3 / 2074 )Aquo™ is a range of surface cleaners for Kitchen, Bathroom and Glass where the trigger spray can be refilled and reused. It is designed to be easily refilled by placing a soluble capsule into the bottle and fill with water. As the capsule dissolves the cleaning power is released. The bottle and trigger can be reused a minimum of 20 times, with consumers simply adding water at home.
http://www.ecoclevercleaning.com/index.php
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