ABSOLUT proudly presents ABSOLUT UNIQUE, a limited edition of uniquely designed and individually numbered bottles.
ABSOLUT is passionate about creativity and every bottle is a one-of-a-kind work of art. Uniquely designed, individually numbered and decorated with bright colours and patterns, the vibrant bottles will be great collector’s items and truly personalised gifts.
To achieve this unique limited edition, ABSOLUT had to re-engineer its entire production line to ensure that no two bottles would be alike.
The result is close to four million strikingly designed bottles, as individual as our customers and New Zealand have just 4,800 ABSOLUT UNIQUE 1 litre limited edition bottles available from early November 2012 in leading liquor outlets while stocks last (RRP $54.99).
Watch the behind-the-scenes ABSOLUT UNIQUE film:
http://youtu.be/toHQCrb4a38
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( 3 / 1860 )Brand owners are constantly innovating to keep up with the changing demands and requirements of consumers, and also to stand out in an increasingly competitive environment.
Alongside changing consumer habits, there have been recent developments in technology, meaning that there is now opportunity for manufacturers and suppliers to be more creative than ever before.
So, what developments should we be looking out for in the near future?
Smithers Pira explores the top five innovation trends currently occurring in the packaging industry, and what manufacturers, suppliers and brand owners can be doing to further engage customers.
1. National Pride and Nostalgia
The 2012 London Olympics, the marriage of Prince William and Kate Middleton and the Queen’s coronation instilled a sense of patriotism and national pride in British consumers. The packaging industry in England is reflecting this through designing definitively British packs, often featuring the Union Jack and images of the monarchy.
This has led to more traditional and nostalgic designs as a nod to the past; old-fashioned graphics and logos that showcase a brand's truly British nature.
Vintage packaging not only plays on a popular fashion trend, but also points toward a certain authenticity.
Due to the amount of brands and products available to choose from, consumers now look for those they know they can trust, and the packaging helps to convey this idea.
2. Personalized Packaging
As digital printing technology becomes more affordable and widespread, there has been an increase in short print runs, and personalization is being used more often as a tool to differentiate a brand and attract customers.
This innovation was arguably pioneered by Coca Cola and its Share a Coke campaign, which featured popular first names printed on labels. However, Coca Cola was just the beginning, and we now have a number of other designs which capitalize on this ‘made for me’ approach.
These include the Absolut Vodka bottles, which used 4 million unique and individually numbered designs.
As brands utilize the Internet and social media to broaden reach and enhance campaigns, consumers now feel packaging is made for them more than ever before.
Take, for example, Heinz Tomato soup – a recent campaign allowed consumers to personalize a can on the brand's Facebook page, and send it to a friend or loved one as a ‘get well soon’ gift.
As the technology enabling such innovations improves and costs come down, the industry will become even more creative with personalized packaging.
3. People-pleasing Packaging
In order to be successful, brand owners need to understand consumers’ unmet needs.
For example, convenience packaging is popular among increasingly on-the-go consumers who don't have time or space for large, unwieldy or difficult-to-open packs.
Examples of new convenience packaging include Robinsons Squash'd, a plastic squeezable pouch designed to dispense fruit puree into water bottles on the go, making up to 20 drinks.
Easy-to-use packaging also fits into this ‘people-pleasing packaging’ category, notably easy-to-open jars, and Unilever’s ‘Clean Lock Cap’ used on their recent Colman’s brand condiments.
Packaging that can control the dosage required for both consumption and cleaning products also helps consumers who may not be sure about how much of the product needs to be used.
4. Pack Differentiation
A constant battle for brands is to ensure their products stand out on the shelf at the moment the consumer is making their buying decision – the so-called ‘moment of truth’ in store.
In order to do this, brands must secure their niche and advertise their unique selling point in an engaging way.
Examples of companies successfully achieving pack differentiation include Budweiser, whose recent beer cans take on their distinctive bow-tie shape, and Tattinger Champagne, whose varied and colorful bottles are striking and impactful on the shelf.
Many brands achieve stand-out appeal by simply ‘saying it how it is.’
In the same way that brands are reverting to vintage designs to convey a traditional and trustworthy approach, brands also like to communicate honesty, simplicity and clear intent to their consumers. Examples include Heinz Ketchup, whose bottle states that it is ‘bursting full of tomatoes.’
Sustainability has traditionally been a driver for consumers as environmental concerns increasingly enter the public consciousness, so brands are keen to flaunt their sustainable credentials on pack.
Brown materials, uncluttered packaging and simple fonts all point towards an environmental focus, even if there is none present.
5. Technology
Recent technological innovations have been able to take packaging’s interactions with consumers one step further.
Bottles from brands such as Heineken and Strongbow offer numerous interactive features, such as producing beams of light when opened, and the ability to control the light on DJ decks.
While these are not in mass production and are in fact more of a marketing tool, they showcase just what can be done with packaging technology.
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( 3 / 1841 )Over the most Italian challenging road slope (cyclists named it "cima Coppi"), somebody wrote it down " Don't give up; on the top it's full of beautiful girls!!!"
This should become the MOTTO for the Innovators!!!
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( 3 / 1987 )
Here is a list of "Famous" phrase about Innovation!
Select your preferred one!
1. “Innovation is anything, but business as usual.” (Anonymous).
2. “In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman”. (David Ogilvy).
3. “If at first the idea is not absurd, then there will be no hope for it.” (A. Einstein).
4. “They always say time changes things, but you actually have to change them yourself.” (A. Warhol).
5. “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” (George Bernard Shaw).
6. “The best way to predict the future is to invent it.” (Alan Kay).
7. “There are no old roads to new directions.” (Advertisement of the Boston Consulting Group).
8. “Nothing is stronger than habit.” (Ovid).
9. “If you always do what you always did, you will always get what you always got.” (A. Einstein).
10. “Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation.” (T. Levitt).
11. “It’s tough when markets change and your people within the company don’t.” (Harvard Business Review).
12. “Daring ideas are like chessmen moved forward; they may be beaten, but they may start a winning game.” (Goethe).
13. “What we’ve done to encourage innovation is make it ordinary.” (C. Wynett, Procter & Gamble).
14. “To gain customer insights, we must understand that we are prisoners of what we know and what we believe”. (Mohanbir Sawhney).
15. “He who ask a question is a fool for 5 minutes. He who does not ask a question remains a fool for ever.” (China)
16. “A discovery is said to be an accident meeting a prepared mind.” (A. von Szent-Gyorgyi).
17. “Small opportunities are often the beginning of great enterprises”. (Demosthenes).
18. “You cannot discover new oceans unless you have the courage to lose sight of the shore.” (Anonymous).
19. “People who don’t take risks generally make about 2 big mistakes a year, people who do take risks generally make about 2 big mistakes a year” (Peter Drucker).
20. “Do not go where the path may lead, go instead where there is no path and leave a trail.” (R. Emerson).
21. “The impossible is often the untried.” (J. Goodwin).
22. “Care about people’s approval and you will be their prisoner.” (Tao Te Ching).
23. “I may not have gone where I intended to go, but I think I have ended up where I intended to be.” (D. Adams).
24. “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow” (Rupert Murdoch).
25. “The key to success is for you to make a habit throughout your life of doing the things you fear.” (Vincent Van Gogh).
26. What is now proved was once only imagined - William Blake
27. A pile of rocks ceases to be a rock pile when somebody contemplates it with the "idea" of a cathedral in mind - Antoine Saint-Exupery
28. I want to put a "ding" in the universe - Steve Jobs
29. I am looking for a lot of people who have an infinite capacity to not know what can't be done- Henry Ford
30. You must do the thing you think you cannot do - Eleanor Roosevelt
31. Genius is infinite painstaking - Michelangelo
32. Not everything that can be counted counts; not everything that counts can be counted - Albert Einstein
33. The act of creation begins first of all as an act of destruction - Pablo Picasso
34. Life is what happens to you when you're busy making other plans - John Lennon
35 The Best way to get a good ideas is to get lots of ideas and throw the bad ones away - Linus Pauling
36. Few people think more than two or three times a year. I have made an international reputation for myself by thinking once twice a week - G.B. Shaw
37. We have approximately 60.000 thoughts in a day. Unfortunately 95% of them are thoughts we had the day before - Deepak Chopra
38. "To improve is to change; to be perfect is to change often" - Winston Churchill
MY FAVOURITE ONE IS:
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( 3 / 1952 )
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( 3 / 1808 )
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