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2022
- November
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May
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Vino / Il packaging WHY N’ premiato a New York
24/05/22
Il brand pensato per vino italiano di qualità argento al NY Product Design Awards
Una confezione flessibile e maneggevole, dotata di etichetta termica che indica la temperatura ideale per la degustazione: il packaging WHY N' è stato sviluppato per la distribuz
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Vino / Il packaging WHY N’ premiato a New York
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March
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FROZEN WINE IS POSSIBLE?
28/03/22
YES, It's possible with WHYN to keep it cold and even "freeze" it for a long time without changing the "organoleptic" characteristics and to enjoy it in peace at the desired temperature, thanks to the thermal label applied.
An excellent solution for the packaging of w -
INNOVATION ABYSS
21/03/22
What a Fantastic e-book on INNOVATION! I will suggest everybody involved intros subject and who has to manage it as work to read and to reflect deeply on it !
Thanks Chris DeArmitt - PhD, FRSC, FIMMM to have written it!
You can easily downloaded here :
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FROZEN WINE IS POSSIBLE?
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January
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WHYN - 100% Italian Wine
10/01/22
COMING SOON!!!
Looking for DISTRIBUTORS for exporting High Quality Italian Wine
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WHYN - 100% Italian Wine
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2021
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December
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Bioplastics Growth !!!!!
01/12/21
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Compostable Stretch & Shrink Films
01/12/21
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Bioplastics Growth !!!!!
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November
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BIOPLASTICS
30/11/21
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BIOPLASTICS
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October
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Lactips : 100% biopolymer natural
12/10/21
The Lactips launches Plastic Free Paper: the first paper packaging solution free from plastic or controversial substances and fully recyclable and compostable.
Innovation developed in collaboration with the eco-organization CITEO to rethink the world of packaging while ensuring complete contro
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Lactips : 100% biopolymer natural
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March
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Ideal Wine Pouch Tap
13/03/21
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Ideal Wine Pouch Tap
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December
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2020
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September
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Compostable Polymer developments for Fishing Net
21/09/20
If you are interesting to know more in Italy please contact IDEALPACK
info@idealpack.it
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Compostable Polymer developments for Fishing Net
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September
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2019
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October
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Unsustainable sustainability
15/10/19
"Your youngest don’t allow you sleep, the older ones won't even let you rest"...
This Yiddish proverb seems perfectly suited when viewing the evolution of the theme of sustainability, particularly in the world of packaging.
Let's be clear, «a developm
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Unsustainable sustainability
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February
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Bio-based polymers state of art
18/02/19
Despite increased production, bio-based polymers still account for only 2% of plastics consumption
Germany-based nova-Institute (Hürth) has published Bio-based Building Blocks and Polymers – Global Capacities, Production and Trends 2018-2023, which shows capacities and, for th
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Bio-based polymers state of art
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October
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2018
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May
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Come And Meet Ideal Wine Pouch at IPACK-IMA
10/05/18
After winning eight different design competitions our Wine Pouch (R)evolution is now ready to open the next chapter of its development. The pack has already reinvented the traditional bottle, transforming it into an elegant pouch… but thanks to the partnership with Idealpack our has be
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Come And Meet Ideal Wine Pouch at IPACK-IMA
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April
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HOW TO AVOID GREENWASHING EFFECT
26/04/18
As a packaging designer and nature lover, I dream of the day when material science and manufacturing can deliver on the promise of zero environmental impact, high performance, premium finish and low costs. Many breakthroughs have begun to deliver on the promise - PaperFoam, recycled PET -
A World without PLASTICS??
18/04/18
Can you imagine a world without plastics? Use of this material is ingrained into our daily lives. It’s everywhere. Plastics are in our packaging, clothing, furniture, cars and more. Unfortunately it’s also found in soil, rivers, oceans and even our food.
Use of plastic packaging con -
For Those who don't believe in the future and in the new projects...
18/04/18
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IDEAL WINE POUCH : when a "dream come true"
04/04/18
One year ago IDEALPACK has decided to invest in a new "innovative flexible packaging format", that We have branded as IDEAL WINE POUCH.
After one year of intense activities and investments , in collaboration of my partner REVERSE INNOVATION , we are happy to say that a
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HOW TO AVOID GREENWASHING EFFECT
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February
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Aseptic 'spouted pouch' prepares to make waves
10/02/18
Idealpack general manager Giulio Ghisolfi announced a breakthrough in flexible packaging in the 2017 National Technical Forums at Auspack.
Idealpack has introduced a packaging solution which it claims will improve the application of reclosable spouts on aseptically fille
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Aseptic 'spouted pouch' prepares to make waves
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May
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2017
- November
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October
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11 Motivi per investire in Packaging Design
30/10/17
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9 Out Of 10 in R&D Work On Commodity
19/10/17
This week I ran a workshop at a large well-known company applying the three layer product model (3LPM). The 3LPM is a conceptual approach to categorizing the functionality in your product, platform or portfolio. As the name suggests, the functionality in the system is put into three boxe
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11 Motivi per investire in Packaging Design
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September
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The ‘pouchization’ of the world
26/09/17
In a fast-paced world where convenience is currency, a continuing prominent trend in product packaging is the use of flexible plastic pouches.
More consumers are choosing pouches over traditional glass, paper and metal packaging, and even rigid plastics, as global market demand is -
Future Demand for Innovative Packaging for Specialty Foods
21/09/17
The specialty foods section is red-hot. Just how hot? In my post, we delve into just how much an impact this can have on the packaging industry, and what you can do to take advantage of it.
In its recent research, L.E.K. Consulting found that over 80% of consumers regularly purchase at l
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The ‘pouchization’ of the world
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July
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Makers of Pringles urged to ditch tube packaging
26/07/17
Pringles' tube packaging should be scrapped because it is difficult to recycle, it has been suggested.
The makers of Pringles, now owned by Kellogg's which acquire from P&G in2012, are coming under pressure to abandon their famous tube packaging because it is di -
Alternative packaging formats for WINE are on the rise
14/07/17
Global demand for wine packaging to reach $22.8 billion in 2020.
Global demand for wine packaging including containers, closures, and accessories is expected to rise 2.3% per year reaching $22.8 billion in 2020, according to a recent study from The Freedonia Group (Cleveland
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Makers of Pringles urged to ditch tube packaging
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April
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What do I learn when storechecking?
18/04/17
One of the most important activities for a marketing specialist is to learn what competitors are doing.
The curious marketing person thus constantly looks at what happens in the shops, be it supermarkets, kiosks or the “7-Eleven” types of corner shops.
We call this
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What do I learn when storechecking?
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March
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Pouches Prove to Be Right Package At The Right Time
30/03/17
The changing lifestyles of today’s consumers—eating trends, eating habits and eating occasions—has led to a need for packaging that goes beyond just protecting the product. To drive growth and profitability, consumer packaged goods companies (CPGs) have a need for forward-thinking functi -
New additions to the ThermaLite® Jar Range
28/03/17
Hot on the heels of our first revolutionary ThermaLite® jar, launched in 2013, is a set of 5 new round jars specifically designed for the food market to replace glass packaging. The 100% PET jars can be hot or cold filled at temperatures up to 95°C and then pasteurised with most me -
Pouches: Increasingly Versatile
28/03/17
Improvements in caps, spouts, zippers and more have made pouches an enticing option in flexible packaging.
In retail, shifts in consumer purchasing decisions affect decisions made by brands. In packaging, there has been a significant shift toward flexible pouches, includ
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Pouches Prove to Be Right Package At The Right Time
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February
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Innovation and Design - APPMA 2017
02/02/17
see more at:
http://aipack.com.au/wp-content/uploads
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Innovation and Design - APPMA 2017
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2016
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December
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CYCLERO® REFILLY : a tailor-made and environmentally-friendly customer solution
13/12/16
The well-known innovation Cyclero® from Huhtamaki is the basis of a new concept for our customer illycaffé. The new innovation REFILLY was co-developed by Huhtamaki, the coffee manufacturer and the machine manufacturer Optima and has already been successfully re- leased into the market.
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CYCLERO® REFILLY : a tailor-made and environmentally-friendly customer solution
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October
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ASEPTIPAK ASIA 2016 - Bangkok 30 November/1 December 2016
03/10/16
See more at : http://www.aseptipakasia.com
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TYPES OF INNOVATION !!!
03/10/16
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ASEPTIPAK ASIA 2016 - Bangkok 30 November/1 December 2016
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June
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Any-thing you want
28/06/16
How does someone go from $500 a week to growing a business worth $22 million. Derek Sivers did just that.
In his ebook Anything You Want: 40 lessons for a new kind of entrepreneur Derek openly shares stories and philosophies based on his experience of building a 22 million dol -
THINK DIFFERENT!!!
20/06/16
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Any-thing you want
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May
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8 Bad Habits That Destroy Your Creativity
23/05/16
If you think some people are born creative and you're not one of them, think again.
What makes some people more creative than others is that they nurture their creativity. In fact, experts say that creativity is primarily a learned skill. And like any other skill you want -
The Art of Choosing a Packaging Material
16/05/16
A bevy of considerations go into choosing a material for your brand’s packaging including product protection and visibility, what your competition is doing and buyer preferences.
In addition, advancements have been made in nearly every material — from sustainability to keeping
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8 Bad Habits That Destroy Your Creativity
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February
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Reinventing Innovation: From Getting Lucky to Staying on Top
21/02/16
The secret to being the sharpest pencil in the innovation drawer is an R&D organization that thinks fast and plans ahead—from start to finish.
"I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to r -
Originals: How Non-Conformits move the World!
21/02/16
This book Originals: How Non-Conformists Move the World by Adam Grant can change your life. If you are someone whose views disagree with the majority of people, your new ideas will probably receive a lot of criticism at first. Adam Grant points out that those same new ideas that re -
EASYSNAP : THE MONODOSE REVOLUTION
15/02/16
Until now we are used to open a single dose container with two hands.
However it was often not sufficient and we had to help ourselves with our own teeth.
From now on we just have to take an EASYSNAP with one hand and fold it with two fingers...
While the sachet is folde -
Market Trends in the Packaging Industry Worldwide 2016
15/02/16
Aside from Market side, there are some Macro Trends that are affecting the Packaging Industry worldwide:
- URBANIZATION : The move to cities along with greater disposable income derived from higher-paying jobs creates more demand for packaged goods.
- CONVENIENCE : -
Twelve Moments of Truth for Packaging
15/02/16
When seeking strategic opportunities for your brand, the answer might be found in your product’s packaging.
With a holistic approach to packaging design, you will find that opportunities to optimize the consumer experience and your bottom line await every step along the way.
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Reinventing Innovation: From Getting Lucky to Staying on Top
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January
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Smart Labels – The Next Big Thing in Packaging?
26/01/16
Smart labels are classified as anything beyond traditional print methods that can be used to add to a product’s functionality. Such technology is becoming cheaper and smaller, making them more viable.
Earlier this year, Mary Greenwood — the director of new technology and busin
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Smart Labels – The Next Big Thing in Packaging?
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December
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2015
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November
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Technological Innovation is Bottom-Up, Not Top-Down
26/11/15
In his latest book, The Evolution of Everything, Matt Ridley argues that social engineering policies, whether initiated by governments or some other organization, are unlikely to reach whatever dedicated goal they have because ultimately it is the action of humans that change society and -
Study: Flexibles Add Value to Brands
04/11/15
How much does packaging drive brand owner and consumer purchase decisions?
A new FPA Brand Value study says it has a significant impact on brand owners and that flexible packaging aligns well with today’s marketplace trends.
Here are three central factors that emerge fro
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Technological Innovation is Bottom-Up, Not Top-Down
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October
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PACKAGING INNOVATION!
12/10/15
Packaging is a deceptive Industry.
Your man on the clapham omnibus could well assume It to be all cardboard boxes and bubble wrap, is there any Innovation? To which the Industry can reply: are you kidding?
Packaging is a sector valued around $800 billion - and It rivals S
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PACKAGING INNOVATION!
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June
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STICK PACKS!!!!
23/06/15
Stick packs are among the hottest trends in unit-dose flexible packaging
It may have taken over 15 years but stick packs have now become an accepted and desired form of packaging for single-dose applications of products.
Stick packs provide a user-friendly application of -
WINE POUCH
15/06/15
"The challenge: how to overcome the negative image of wine sold in pouches or as a 'bag in a box', which is often synonymous with poor quality?
This was the question has to answer by the creative agency REVERSE Innovation in order to develop a structural pack t -
Threat or Opportunity ?!
15/06/15
Will Flexible Packaging Become Treasure or Remain Trash?
Edit by Elizabeth McGowan
Since 2008, a TerraCycle brigade has collected 234 million-plus juice pouches that have taken on second lives as plastic lumber, park benches, picnic tables, watering cans and flower
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STICK PACKS!!!!
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January
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Shale Oil Impact on Plastic
07/01/15
Interview to to Jeff Timm packaging business consultant focus on rigid and adhesives.
There seems to be a lot of volatility in the resins markets recently. Is ft at unusual levels?
There always is a great deal of volatility and I don't think it's unusuall
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Shale Oil Impact on Plastic
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November
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2014
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November
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Consumer Insights drive new packaging innovation : BLENDERPAK
19/11/14
Big packaging ideas are born out of three small words: A better way.
When developing new solutions in the packaging world, we need to ask ourselves, "Is there, a better way?”
Flexible packaging has exploded in recent years, and for good reasons:
- Lower distr
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Consumer Insights drive new packaging innovation : BLENDERPAK
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October
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The revolutionary one-way beer : KEY KEG
01/10/14
The revolutionary one-way KeyKeg®, suitable for any liquid and especially carbonated drinks, is developed according to the bag-in-ball concept. This lightweight disposable keg has been developed specially for beers and offers you extra protection, longer preservation, more sales and a cl
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The revolutionary one-way beer : KEY KEG
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September
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Structural Packaging Innovation so difficult to Implement?
25/09/14
INNOVATION, it’s what we’re all seeking today in the consumer packaged goods (CPG) industry.
Yet, why has it been so challenging to implement?
A. Manufacturing processes, long-established infrastructure and supplier relationship and a quick eye for profits encumber to -
Convenience Packaging solutions
25/09/14
Convenience features such as easy opening, reclosability, portability and one-handed use continue to drive food-packaging innovation for a range of processed foods, including entrees, snacks and even foodservice products.
To make microwave cooking of chilled and frozen e -
What is Premiumisation?
18/09/14
From the introduction of brands such as Tesco Finest in the 90's, to Grey Goose and the race to create the most superpremium vodka, through to today’s war of waters, premiumisation is probably now more prolific and more desirable than ever before.
Brands are continually lookin -
Is it worth patenting inventions in packaging?
16/09/14
Members of the packaging community are often surprised to hear about the extent to which the patent system is used by successful packaging companies.
Patents are often (wrongly) associated with complex technologies, but in actual fact there is arguably just as much inventing t -
Packaging 2020: Envisiong Changes, Seeing Trends
11/09/14
The year 2020 is just around the corner — in terms of innovation planning that is, because filling the new product pipeline, from idea to commercialization, typically takes several years to complete.
The same can be said for any new structural packaging design or new forms of print -
ABSOLUT'S unique design Bottle!!!!!!
10/09/14
ABSOLUT proudly presents ABSOLUT UNIQUE, a limited edition of uniquely designed and individually numbered bottles.
ABSOLUT is passionate about creativity and every bottle is a one-of-a-kind work of art. Uniquely designed, individually numbered and decorated with bright colours and -
The Top 5 Packaging Innovations
05/09/14
Brand owners are constantly innovating to keep up with the changing demands and requirements of consumers, and also to stand out in an increasingly competitive environment.
Alongside changing consumer habits, there have been recent developments in technology, meaning that there is now opportuni -
Life is tough , but never give up!!!
03/09/14
Over the most Italian challenging road slope (cyclists named it "cima Coppi"), somebody wrote it down " Don't give up; on the top it's full of beautiful girls!!!"
This should become the MOTTO for the Innovators!!!
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INNOVATION!!!
02/09/14
Here is a list of "Famous" phrase about Innovation!
Select your preferred one!
1. “Innovation is anything, but business as usual.” (Anonymous).
2. “In the modern world of business, it is useless to be a creative original thinker unless you can also s
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Structural Packaging Innovation so difficult to Implement?
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July
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The Daily Routines of the Most Creative People
22/07/14
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Give the Consumer WHAT THEY NEED!!!
14/07/14
The biggest question we eco-practitioners get is: “What does the consumer really want?”
The answer is pretty simple: They want no packaging—but in a super-convenient, individually wrapped form. Um … right.
Consumers want convenience, tamper evidence and product safety, a
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The Daily Routines of the Most Creative People
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June
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Bottleclips : The first stackable and lockable bottle
25/06/14
Bottleclips , patented and developed by BTC Concept company, is claimed to be the first stackable and lockable bottle launched on the market.
The bottle can be stacked and clipped to become a single packaging container , for example several different beverages.
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The Shift from Rigid to Flexible Packaging - What are the Benefits?
25/06/14
The way in which consumers view arid interact with packaged products is changing.
With a growing focus on convenience and sustainability, traditional pack types are being replaced by innovative and flexible options designed to meet these consumer needs.
The flexible packaging
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Bottleclips : The first stackable and lockable bottle
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April
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Making Packaging working on-line: 5 principles of success
17/04/14
Packaging plays an important role on the Web. Here are five principles for success.
How does our packaging look and work online?” It is a question that we’re hearing more often from our clients, in categories ranging from diapers to dog food. And certainly, it is a relev -
Future Stand-up pouch Trends in USA
08/04/14
U.S. growth in Stand-up Pouches (SUP) has lagged behind Europe and other markets for years because their higher costs and poor stacking characteristics have made them less attractive compared to alternatives such as flat pouches and rigid packaging.
Stand-up pouches have tradition
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Making Packaging working on-line: 5 principles of success
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November
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2013
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November
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BIO-ON : Il nuovo biopolimero completamente naturale!!!!
08/11/13
Bio-on nasce in Emilia Romagna, un territorio particolare che unito alle valide competenze delle persone che vi operano, rappresenta una grande occasione nella realizzazione pratica di progetti complessi. Per la prima volta, si è iniziato ad utilizzare la materia prima presente loc -
The 15 Year RETROspective of the InnovativeFlexible Standup Pouch
08/11/13
In celebrating Flexible Packaging magazine’s 15 year anniversary, it creates a unique opportunity for us to look back from where we came and also forward as to where we are headed with regard to the bright and exciting opportunities that the future will hold for the flexible packaging in
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BIO-ON : Il nuovo biopolimero completamente naturale!!!!
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June
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KISS (Keep It Simple, Stupid) Package Design Rule!!
07/06/13
CPGs forge emotional connections with consumers through products that contain minimal ingredients and streamlined packaging.
By Nancy Brown, Contributor
Back in the 1960s, the acronym “KISS”—”Keep it simple, stupid”—began showing up on bumper stickers, billboards, a
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KISS (Keep It Simple, Stupid) Package Design Rule!!
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May
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THE TRUTHS AND MYTHS OF DEGRADABLES PLASTIC
15/05/13
There is a lot of chatter about bioresins, biodegradables, and oxodegradables but what are the myths, the truths, and do they all have a place in the total plastics sustainability strategy?
Renewables or bioresins, in the plastics sense, are plastics made from organic source
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THE TRUTHS AND MYTHS OF DEGRADABLES PLASTIC
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March
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CrushPak
12/03/13
CrushPak® is a unique packaging technology that offers consumers a new way to consume food products, with or without a utensil.
CrushPak is a convenient, on-the-go pack that gives consumers a choice in how they eat their favourite foods and manufacturers new ways to pos -
Whole Foods to require GMO labelling on products in US and Canada
12/03/13
Whole Foods Market has announced that by 2018, all products in its US and Canada stores need to be labelled if they contain genetically modified organisms (GMOs).
Whole Foods Market co-CEO Walter Robb said the company is increasing its support of certified organic agriculture, and is wor
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CrushPak
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November
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2012
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May
-
How2Recycle Label ( A proposal for a new packaging label system)
07/05/12
The proliferation of recycling-related labels on today’s packaging creates confusion in the marketplace.
Recovery-related messaging and its associated iconography on packaging, such as "please recycle" and "100% recyclable," give the erroneous impression that a package can -
"Green" Logo (Sustainable Logo)
02/05/12
Vendo 100 marchi ‘ecologici’ , telefonare ore pasti
di Giulio Ghisolfi
La sostenibilità sembra più un etichettificio che una cosa seria: se non si mette ordine e non si abbassa la febbre da logo, si scade nel ridicolo.
Immaginate che la sostenibilità sia un oc
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How2Recycle Label ( A proposal for a new packaging label system)
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April
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10 essential questions for developing the first product (10 domande per sviluppare il primo prodotto)
20/04/12
Developing your first product can be daunting, the costs, pressure and lack of knowledge in the area is a sure put off.
One thing to consider before starting any design project is “Does this product already exist?” and ”Is there a need for it?”
But it’s not as hard as y -
TEN TIPS FOR SUSTAINABLE PACKAGING DESIGN ( 10 suggerimenti per un imballaggio sostenibile)
11/04/12
Posted on www.greenerpackage.com
With the fundamentals of sustainable packaging in mind, following are some areas to consider when implementing changes to your packaging for improved environmental impact.
For nearly a decade, the biggest buzz in packaging has been the move towa
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10 essential questions for developing the first product (10 domande per sviluppare il primo prodotto)
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March
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OPEN INNOVATION
22/03/12
How to Begin the Process of Open Innovation
by John Kapeleris
Open innovation is the process by which organizations use both internal and external knowledge to drive and accelerate their internal innovation strategy in order to fulfil existing market needs or to access n
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OPEN INNOVATION
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February
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OXAQUA by Metalvuoto ( High PET Barrier film)
20/02/12
The ultra High barrier Eco-coating
Metalvuoto has recently introduced a high barrier water-based lacquers, creating an innovative coating range to be used on any kind of neutral film: this is Oxaqua.
Addressed to the wide market of food packaging and aimed to satisfy the need -
New Flexible Pack - SOFT BOTTLE
13/02/12
SOFT-BOTTLE is a new lighter and higher barrier than current plastic rigid bottles (made in HDPE, PP or PET resins) because of multilayers laminated film made cylinder of the body.
Soft-Bottle also uses less resin to save carbon dioxide release.
Also, gravure printing is availa -
LCA - Life Cycle Analysis
11/02/12
Lei è più ‘eco’ di me? Ma mi faccia il piacere!
di Giulio Ghisolfi
La patente di sostenibilità non è né facile né economica, e a volteneanche utile, da ottenere. E la LCA non è il giudice imparziale al quale rivolgersi
Se vi trovaste a voler definire quale frut
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OXAQUA by Metalvuoto ( High PET Barrier film)
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January
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Heinz : Food Packager of the year 2011!
24/01/12
Top Heinz managers keep innovation center- of-plate and help push the limits of the company’s packaging developments.
“To do a common thing uncommonly well brings success.”
— Henry John Heinz, Founder
For an impressive body of work accentuated by the latest pac -
Personalized Pack!
09/01/12
Coca Cola has replaced its brand name on millions of bottles and cans in Australia with individual people's names (Ex. Matt, LUke, Rebecca ect.) and printing the logo "share a Coke with" message that invites people to find the names of friends and family and connect by wa
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Heinz : Food Packager of the year 2011!
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May
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2011
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December
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Le 5 "R" - Ridurre, Riciclare, Recuperare , Riutilizzare e Rinnovare
20/12/11
"Io, naufrago nell’oceano della sostenibilità"
di Giulio Ghisolfi
Ci sono almeno cinque definizioni differenti di imballaggio sostenibile e una marea di variabili tecnologiche che mi impediscono di ottenere risoluzioni compatibili con la riduzione dei costi. Com
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Le 5 "R" - Ridurre, Riciclare, Recuperare , Riutilizzare e Rinnovare
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November
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Le dieci regole del packaging di successo! (The ten golden rules of a successful packaging)
28/11/11
1 - Creare visibilità sul punto vendita
2 - Creare curiosità nel segmento di riferimento (essere anticonvenzionali)
3 - Allargare le occasioni d’uso (On-the-go, distributori automatici ect..)
4 - Attenzione alla tradizione ed al passato (retro/nostalgia pack)
< -
Riflessioni sull' Innovazione e il Successo (Reflections on Innovation & Success)
25/11/11
INNOVAZIONE
Come creare valore aggiunto x uscire dalla “trappola della commodizzazione” e cioè come creare/produrre “qualcosa di nuovo” che qualcuno e' disposto a pagare per avere.
Nel passato bastava produrre qualcosa con costi + bassi della concorrenza (se c -
La sostenibilità dell'Imballaggio - Packaging Sustainability
02/11/11
"La sostenibilità? Un viaggio, più che una destinazione"
di Giulio Ghisolfi
Usi, abusi e furbizie di prodotti, aziende e guru che utilizzano questo ‘termine senza un termine’, indefinibile e sfuggente.
Sono ormai parecchi anni che mi occupo d’imballa
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Le dieci regole del packaging di successo! (The ten golden rules of a successful packaging)
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July
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Interesting Linkedin Blog discussion on "Sustainability" of POUCHES vs other types of packaging
26/07/11
SUBJECT posted by Tiffany Routon - IndustryIntel Ltd
---------------------------------------------
Pouch manufacturers really should push the sustainability of pouches - "one truckload of empty plastic pouches can contain the same amount of product as 25 truckloads of empt
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Interesting Linkedin Blog discussion on "Sustainability" of POUCHES vs other types of packaging
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December
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2010
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November
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The secret of success : IMPLEMENTATION (the art of making)
04/11/10
By Giulio Ghisolfi - Idealpack
IMPLEMENTATION is the carrying out, execution, or practice of a plan, a method, or any design or project for doing something. As such, implementation is the action that must follow any preliminary thinking in order for something to actually happen.
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Creative Provocations : "Intelligent solutions for a changing world"
02/11/10
By Giulio Ghisolfi - Idealpack
It is often said on the market "What's new?"
Everyone is looking and aiming for "new solutions" to launch innovative, unique, personalized products but because it is more and more difficult to find them , it
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The secret of success : IMPLEMENTATION (the art of making)
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October
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NOSTALGIC PACKAGING is booming!!!!
28/10/10
According to the chartered psychologist Ben Williams, the recent nostalgia brand boom is symptomatic of a society caught beteween a recession and a rapid rate of technological change.
"When times are good and life is easy, there is less nostalgia around, and when times are gett -
UNIVERSAL PACKAGING DESIGN : A new era will come!
28/10/10
UNIVERSAL DESIGN refers to the design of products, elements, packaging and spaces that can be used with equal effectiveness by anyone, from the elderly or physically-challenged to children or pregnant women, irrespective of the user's abilities or degree of dexterity.
Br -
Future Trends : ASEPTIC PACKAGING
27/10/10
ASEPTIC PACKAGING has been with us now for more than 45 years, and for much of that time the benefits of the technology were only really available to dairy and juice processors. But that didn’t stop the Institute of Food Technologists voting it “the most significant food science innovation of the la -
The future is now!!!
27/10/10
A STAND-UP POUCH (SUP) capped by a large reclosable and tamper-evident closure is a packaging format lunched successfully by The Nest Collective company in the States.
This baby and kid-focused consumer products company brings a whole new level of portability and convenience -
SHELF-READY PACKAGING (SRP) : the answer to retail needs!
27/10/10
Shelf-Ready Packaging (SRP)
This term is used to describe shelf units that demonstrate the following characteristics:
• Fulfilment of special handling and design properties in addition to logistical requirements
• Broadest possible advance preparation for sale at POS -
The commoditization Trap
27/10/10
From Douglas G. Davidoff
Founder & CEO, the Imagine companies
How easily can you quantify the differences between your products and services from those of your competitors? How easily can your clients or prospects make those same distinctions? How can you continuously different -
New High Barrier Compostable Film
26/10/10
I am not big a supporter of the so called "Sustainability packaging solutions", because I find them more a marketing tool than a real development that can be used in a consistent manner by the industry to pack products more ecologically!!
Sometimes you will find some intelligent -
Dracula Energy Drink!!!!
26/10/10
After the last success of the TWILIGHT saga, a new "energy drink" has been launched on the market inspirated by this new trend.
Well, for those consumers who want to fully embrace the vampire ethos without having to go to all the bother to find victims and bite their necks (and all th -
DISCONTINUED PRODUCTS....
21/10/10
Statistics report that ONLY less than 8% of the "NEW" (which doesn't mean INNOVATIVE) products launched every year on the market survive!
The other are DISCONTINUED....
From my point of view , there is a too limited analysis on this key matter and above all no s -
Putting Consumers' needs first
08/10/10
METHOD company has reinvented successfully the Detergent business through new packaging designs!!!
Now METHOD focused more on consumer needs: with its new high concentrated laundry detergent pump bottle is a good example where product and package address clear consumer pain p
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NOSTALGIC PACKAGING is booming!!!!
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September
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TOP TEN PACKS OF THE DECADE
16/09/10
The magazine BRANDPACKAGING in its last edition of September has selected the 10 BEST INNOVATIVE PACKS of the last decade that offer good solutions to everyday universal problems which are:
- MILLER LIGHT - THE PET BOTTLE
- STARKIST - THE EASY OPEN TEAR POUCH
- CAMPBELLS- THE EA -
SMART PACKAGING : Internal Indicator
15/09/10
Smart Packaging (or Intelligent Packaging) is used to described interactive devices solutions that can indicate/notify to the consumer information about the functions and the properties of the packaged product and if it’s impaired.
These type of devices can be divided in three g
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TOP TEN PACKS OF THE DECADE
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June
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Eco clever cleaning, really clever!!!!
18/06/10
Aquo™ is a range of surface cleaners for Kitchen, Bathroom and Glass where the trigger spray can be refilled and reused. It is designed to be easily refilled by placing a soluble capsule into the bottle and fill with water. As the capsule dissolves the cleaning power is released. The bottle and trig
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Eco clever cleaning, really clever!!!!
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May
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Glass of Wine!
19/05/10
In a country (Italy) where wine is sold and drunk as a "carbonated soft drink" (like Coca-cola) , why no producer has tought to sell a single glass of wine?
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What's happened to this product?
19/05/10
Caldo Caldo & Freddo Freddo products has been commercialised for many years with success, reaching over 20 milions of units sold per year!
Now it's no more on the market....
What's happened to it?
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Drink beer in pouch to the stadium!
18/05/10
The CarboPouch™ development allows craft draft beer brewers to fill on-site, a clean, ready-to-go Single45™ or Single25™ pouch with spout and cap. Storage and shelf-life requires refrigeration. Low-carbonated water and shelf-stable energy drinks can also be filled. The organoleptic film structure en -
The Anti-Bottle
18/05/10
Vapur is the first flexible water bottle designed to fit in your pocket, purse, backpack or briefcase. Unlike rigid water bottles that are full of hot air when empty, Vapur can be rolled, folded or flattened and tucked away. This means it goes more places and fits in tighter spaces than any other bo
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Glass of Wine!
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April
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The Killer application ?!?!?
26/04/10
ACTIVEION - The safe, sustainable way to clean.
The Activeion Pro transforms tap water into a powerful, on demand cleaner and sanitizer that frees you from buying and being exposed to many harmful chemicals.
Activeion is the succesful miniaturization of water electrolyzation technolo -
Reusable Eco- Pump Pouch
22/04/10
Here a good example of reusable pack for the "SUSTAINABLE LOVERS!!!!!
I am not so excited for the "sustainability" trend on the way, but this is a good example anyway to follow....
The environment needs love just like we do. That’s why the Eco-pump Refill -
Promotional Pack Idea!!!!
15/04/10
You can send a message using an old record disk!
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The Killer application ?!?!?
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January
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The king of pack is naked!
12/01/10
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Meat Pack!?!?!? Do you like it?
12/01/10
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Coca Colla!!!!
12/01/10
With the new year, Bolivia will produce the "Coca-Colla", a new soft drink energizing based on coca leaves, which incorporates the term" Collas, "nickname of the populations living close to the Andes. This was announced by the Bolivian government of Evo Morales, point -
Do you think I'm sexy?
09/01/10
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Light drink!!
07/01/10
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Which is your preferred girl?
07/01/10
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Will you drink it?
07/01/10
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The king of pack is naked!
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November