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    • November
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      • NOSTALGIC PACKAGING is booming!!!!
        28/10/10


        According to the chartered psychologist Ben Williams, the recent nostalgia brand boom is symptomatic of a society caught beteween a recession and a rapid rate of technological change.
        "When times are good and life is easy, there is less nostalgia around, and when times are gett

      • UNIVERSAL PACKAGING DESIGN : A new era will come!
        28/10/10


        UNIVERSAL DESIGN refers to the design of products, elements, packaging and spaces that can be used with equal effectiveness by anyone, from the elderly or physically-challenged to children or pregnant women, irrespective of the user's abilities or degree of dexterity.

        Br

      • Future Trends : ASEPTIC PACKAGING
        27/10/10
        ASEPTIC PACKAGING has been with us now for more than 45 years, and for much of that time the benefits of the technology were only really available to dairy and juice processors. But that didn’t stop the Institute of Food Technologists voting it “the most significant food science innovation of the la

      • The future is now!!!
        27/10/10


        A STAND-UP POUCH (SUP) capped by a large reclosable and tamper-evident closure is a packaging format lunched successfully by The Nest Collective company in the States.

        This baby and kid-focused consumer products company brings a whole new level of portability and convenience

      • SHELF-READY PACKAGING (SRP) : the answer to retail needs!
        27/10/10


        Shelf-Ready Packaging (SRP)

        This term is used to describe shelf units that demonstrate the following characteristics:
        • Fulfilment of special handling and design properties in addition to logistical requirements
        • Broadest possible advance preparation for sale at POS

      • The commoditization Trap
        27/10/10
        From Douglas G. Davidoff
        Founder & CEO, the Imagine companies

        How easily can you quantify the differences between your products and services from those of your competitors? How easily can your clients or prospects make those same distinctions? How can you continuously different

      • New High Barrier Compostable Film
        26/10/10
        I am not big a supporter of the so called "Sustainability packaging solutions", because I find them more a marketing tool than a real development that can be used in a consistent manner by the industry to pack products more ecologically!!

        Sometimes you will find some intelligent

      • Dracula Energy Drink!!!!
        26/10/10
        After the last success of the TWILIGHT saga, a new "energy drink" has been launched on the market inspirated by this new trend.
        Well, for those consumers who want to fully embrace the vampire ethos without having to go to all the bother to find victims and bite their necks (and all th

      • DISCONTINUED PRODUCTS....
        21/10/10


        Statistics report that ONLY less than 8% of the "NEW" (which doesn't mean INNOVATIVE) products launched every year on the market survive!
        The other are DISCONTINUED....
        From my point of view , there is a too limited analysis on this key matter and above all no s

      • Putting Consumers' needs first
        08/10/10
        METHOD company has reinvented successfully the Detergent business through new packaging designs!!!



        Now METHOD focused more on consumer needs: with its new high concentrated laundry detergent pump bottle is a good example where product and package address clear consumer pain p

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